William Milliken | Co-Founder, Swoop Scoop
How a frustrating pooper scooper experience turned into a fast-growing recurring-revenue service, why Swoop Scoop can be launched for under $200, and how automation, flat-rate pricing, and Facebook ads helped drive $200K+ in monthly revenue.
William Milliken and Levi Swartz founded Swoop Scoop in late 2020 after spotting a massive gap in an often-overlooked corner of pet services: dog waste removal. What started as a frustrating personal experience quickly turned into a scalable, recurring-revenue business serving both residential and commercial clients.
In this interview, Milliken breaks down how Swoop Scoop got off the ground with minimal startup costs, why automation is core to the business, and how disciplined pricing and marketing decisions helped fuel rapid growth.
Can you tell us more about Swoop Scoop and how you initially got started with this business?
Swoop Scoop was founded in late 2020 by me and my business partner, Levi Swartz. I was already running a successful home service business when Levi approached me with the idea of starting another venture together. Around the same time, my wife had hired a pooper scooper service while she was pregnant, but the service we received was disappointing. That experience sparked the idea that we could do it better, and that’s how Swoop Scoop came to life.
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