Strategic intelligence for the pet industry
Exclusive interviews, competitive analysis, and insights on the deals, innovations, and strategies reshaping the market — delivered while it still matters.
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Read by 15K+ industry professionals
Interviews
We sit down with founders, operators, and investors to talk through how pet businesses actually get built. The conversations cover origin stories, inflection points, hard decisions, and the thinking behind what worked and what didn’t.
Inside the $10M Fund Backing Pet-Tech Founders
Alex Chieng, co-founder and CEO of Pawsible Ventures, breaks down the thesis behind Pawsible’s inaugural $10M fund, how its global incubator supports early pet-tech founders, and why founder–market fit, longevity, and data-driven pet health are at the center of the next wave of PetTech innovation.
The Operational Blueprint Behind Wag's Growth
Jason Meltzer, co-founder and former CEO of Wag!, reflects on building one of the first breakout pet services platforms—raising $400M, scaling nationwide, and learning the hard lessons of trust, logistics, and growth—before turning his attention to a new category: pet-first living with Live Work Pet.
Racing the FDA for Stem Cell Approval
How Gallant's CEO rebuilt after the founder's death and engineered a 30-million-dose breakthrough that could make them the first company to win FDA approval for off-the-shelf stem cell therapy in veterinary medicine — with $40 million raised and a proprietary manufacturing process that turns discarded tissue into treatments accessible to every clinic.
Why people keep reading
The Underbite is read by founders, operators, and investors across the pet industry. Here’s what a few of them have said about why it’s become part of their weekly routine.
Why Subscribe
Subscribers get full access to The Underbite’s reporting, interviews, and analysis built for people making real decisions in the pet industry. Less noise, more signal, and a clearer view of what’s actually driving growth.
280+
Deep dives, roundups, and insights published
The strategy layer
Category shifts. Competitive positioning. Partnership plays. The analysis that actually changes how you operate.
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Weekly – Monday, Wednesday, Friday
100+
Founder, operator, investor conversations published
What actually happened this week
Deals, launches, hires, and moves that matter – with context on why and what to watch next.
5 min
To know what matters - replaces doomscrolling
What's happening
The latest from pet companies — from early-stage startups to legacy brands making moves.
An ER chain just put an AI scribe in 70% of its hospitals. That's the enterprise tipping point for vet AI.
VEG ER for Pets has deployed VetRec's AI documentation across more than 70% of its hospitals after a six-month pilot. The enterprise buy-in, not the technology, is the signal: AI scribes have crossed into multi-site standardization.
Maev Puts Its Fresh-Frozen System on Amazon, Trading Control for Reach
Maev brought its full fresh-frozen system to Amazon, trading direct-customer control for marketplace reach. For a brand built around subscription LTV:CAC, Subscribe & Save and Amazon's ownership of the customer are a real tradeoff — and the frozen logistics are an open question.
Spot & Tango Doubles UnKibble Capacity With a Second $20M Bet on Owned Manufacturing
Spot & Tango announced a $20M+ expansion of its Allentown, Pennsylvania manufacturing facility on June 2, doubling production capacity for its best-selling UnKibble product and adding 50 jobs. The expansion brings total invested capital in the owned plant to north of $40M and locks in a vertically integrated bet that runs counter to the co-manufacturing playbook most DTC fresh pet food brands follow.
Topics
Long-form analysis across six areas shaping how pet companies grow and compete.
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Technology
Software, hardware, AI, and connected devices changing how pets are cared for and how companies operate
Finance
Funding rounds, M&A, valuations, and the capital flows shaping who wins and who exits.
Product Development
Formulation, sourcing, packaging, and the decisions behind what actually gets to market.
Marketing
Brand positioning, customer acquisition, retention strategies, and the campaigns worth studying.
Operations
Supply chain, logistics, fulfillment, and the infrastructure behind scaling a pet business.
Regulatory
FDA, AAFCO, labeling requirements, and the compliance landscape companies need to navigate.