Strategic intelligence for the pet industry
Exclusive interviews, competitive analysis, and insights on the deals, innovations, and strategies reshaping the market — delivered while it still matters.
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Read by 15K+ industry professionals
Interviews
We sit down with founders, operators, and investors to talk through how pet businesses actually get built. The conversations cover origin stories, inflection points, hard decisions, and the thinking behind what worked and what didn’t.
Inside the $10M Fund Backing Pet-Tech Founders
Alex Chieng, co-founder and CEO of Pawsible Ventures, breaks down the thesis behind Pawsible’s inaugural $10M fund, how its global incubator supports early pet-tech founders, and why founder–market fit, longevity, and data-driven pet health are at the center of the next wave of PetTech innovation.
The Operational Blueprint Behind Wag's Growth
Jason Meltzer, co-founder and former CEO of Wag!, reflects on building one of the first breakout pet services platforms—raising $400M, scaling nationwide, and learning the hard lessons of trust, logistics, and growth—before turning his attention to a new category: pet-first living with Live Work Pet.
Racing the FDA for Stem Cell Approval
How Gallant's CEO rebuilt after the founder's death and engineered a 30-million-dose breakthrough that could make them the first company to win FDA approval for off-the-shelf stem cell therapy in veterinary medicine — with $40 million raised and a proprietary manufacturing process that turns discarded tissue into treatments accessible to every clinic.
Why people keep reading
The Underbite is read by founders, operators, and investors across the pet industry. Here’s what a few of them have said about why it’s become part of their weekly routine.
Why Subscribe
Subscribers get full access to The Underbite’s reporting, interviews, and analysis built for people making real decisions in the pet industry. Less noise, more signal, and a clearer view of what’s actually driving growth.
280+
Deep dives, roundups, and insights published
The strategy layer
Category shifts. Competitive positioning. Partnership plays. The analysis that actually changes how you operate.
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Weekly – Monday, Wednesday, Friday
100+
Founder, operator, investor conversations published
What actually happened this week
Deals, launches, hires, and moves that matter – with context on why and what to watch next.
5 min
To know what matters - replaces doomscrolling
What's happening
The latest from pet companies — from early-stage startups to legacy brands making moves.
Snout Raises $110M to Finance Vet Bills as Pet Care Costs Surge
Snout has raised $110 million, $10M in Series A funding and $100M in debt financing, to scale its no-interest, no-credit-check wellness plans for veterinary care. The raise signals investor confidence in pet fintech as vet costs surge and traditional financing options leave many pet owners behind.
Agrolimen Acquires Ollie in $600M+ Fresh Pet Food Deal
Agrolimen has acquired Ollie, the NYC-based fresh dog food subscription service, in a deal reportedly valued at over $600 million. The acquisition extends the Spanish conglomerate's U.S. pet food portfolio and signals that the fresh pet food category is consolidating before it fully matures.
BARK Bets on Celebrity Content as Brand Differentiation Play
BARK is launching Who's A Good Guest?, a celebrity interview series co-produced with Josh Horowitz. The move signals that the subscription box company sees content, not product innovatio, as its next competitive moat.
Topics
Long-form analysis across six areas shaping how pet companies grow and compete.
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Technology
Software, hardware, AI, and connected devices changing how pets are cared for and how companies operate
Finance
Funding rounds, M&A, valuations, and the capital flows shaping who wins and who exits.
Product Development
Formulation, sourcing, packaging, and the decisions behind what actually gets to market.
Marketing
Brand positioning, customer acquisition, retention strategies, and the campaigns worth studying.
Operations
Supply chain, logistics, fulfillment, and the infrastructure behind scaling a pet business.
Regulatory
FDA, AAFCO, labeling requirements, and the compliance landscape companies need to navigate.