Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Lucky Dog Mobile Groomers' Data Reveals the Real Cost of a Groom
Lucky Dog Mobile Groomers published eight months of scheduling data showing standard poodles take nearly three times as long to groom as pit bulls. The self-reported numbers offer operators a rare look at how breed-driven labor time, not menu pricing, actually caps a mobile groomer's daily capacity.
Barkhouse's Dog Fashion Week Doubles as a Sponsorship Showcase
A Chelsea dog club with more than 700 members is staging a five-day fashion week benefiting a local rescue and featuring four apparel brands and three sponsors. The event doubles as a case study in how membership-based pet businesses are starting to monetize beyond dues. It's a small, single-market pilot, not yet a proven playbook.
Lucky Dog Mobile Groomers' Data Reveals the Real Cost of a Groom
Lucky Dog Mobile Groomers published eight months of scheduling data showing standard poodles take nearly three times as long to groom as pit bulls. The self-reported numbers offer operators a rare look at how breed-driven labor time, not menu pricing, actually caps a mobile groomer's daily capacity.
Purina and Ohio State's Litter Box Study Validates a Health-Monitoring Category
A peer-reviewed study from Nestlé Purina PetCare and Ohio State University found that a smart litter box monitor detected behavior patterns linked to chronic kidney disease in cats. It's the first outside-validated evidence behind a smart litter box health claim, with implications for every company selling passive pet monitoring.
Northwest Naturals Recall Marks Raw Food's Third FDA Pathogen Hit Since June
FDA testing found Salmonella and Listeria monocytogenes in two Northwest Naturals raw pet food products, prompting a nationwide recall on August 28th. It's the company's second recall in two years and the third FDA-caught pathogen recall in the raw and minimally processed category since June, arriving three weeks after the DOJ sued Darwin's Natural Pet Products over a similar contamination rate.
Elanco's $150M Kansas Expansion Chases Runaway Befrena Demand
Elanco finished a $150 million expansion of its Elwood, Kansas biologics plant, more than quadrupling capacity for Befrena and Trutect after Befrena demand ran two times above expectations since its May launch. CEO Jeff Simmons said the company expects unconstrained supply by early 2027, a capital bet that its head-to-head challenge to Zoetis's Cytopoint dermatology franchise is paying off.
Cronus Pharma Ends Elanco's Onsior Injection Monopoly With First Generic
Cronus Pharma began shipping the first FDA-approved generic robenacoxib injection this week, ending Elanco's decade of exclusivity on its branded Onsior painkiller. The launch closes the loop on generic competition across both the tablet and injectable forms of the drug within an eight-month span.