Privacy Policy

This Privacy Policy describes how Four Legs Media LLC ("Company," "we," "us," or "our"), operating as The Underbite, collects, uses, and shares information when you visit our website, subscribe to our newsletter, purchase a subscription, submit content, or otherwise interact with our services (collectively, the "Services").

By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide to us, including:

• Account and subscription information. When you subscribe to our newsletter or purchase a premium subscription, we collect your name, email address, and any other information you provide during registration. Premium subscriber accounts are provisioned through Memberstack using passwordless authentication. If you use The Panel, we also store the brands, recipes, ingredients and comparisons you save there, with your folder names and notes, so they are available on any device. We use this information to run and improve The Panel.

• Payment information. When you purchase a premium subscription or submit a paid press release, your payment is processed by Stripe. We do not store your full credit card number, bank account number, or other sensitive payment details on our servers. Stripe's collection and use of your information is governed by its own privacy policy, available at https://stripe.com/privacy.
• Press release submissions. If you submit a press release for publication, we collect the content you provide, your name, email address, company name, and any other information included in your submission.
• Communications. When you contact us via email or other channels, we collect the content of those communications along with any information you choose to provide.

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Information Collected Automatically

When you access or use our Services, certain information is collected automatically, including:

• Usage data. We collect information about how you interact with our Services, including pages viewed, links clicked, newsletter open and click-through rates, and other engagement metrics. This data is collected through our newsletter platform, Beehiiv.
• Device and browser information. We may collect your IP address, browser type and version, operating system, device type, and general location information (city or region level) derived from your IP address.
• Cookies and similar technologies. Our Services may use cookies, pixels, and similar tracking technologies to facilitate functionality and collect usage data. You can manage your cookie preferences through your browser settings.

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2. How We Use Your Information

We use the information we collect for the following purposes:

• To deliver, operate, and improve the Services, including our newsletter, website, and premium subscription features.
• To process transactions, including premium subscriptions and paid press release submissions.
• To send you our newsletter and other communications you have opted into.
• To respond to your inquiries and provide customer support.
• To analyze usage patterns and trends to improve the quality and relevance of our content.
• To detect, prevent, and address fraud, abuse, or technical issues.
• To comply with legal obligations and enforce our Terms of Service.

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

• Service providers. We share information with third-party vendors that help us operate the Services, including Beehiiv (newsletter delivery and analytics), Stripe (payment processing), Memberstack (subscriber account management), and Cloudflare (hosting and data storage for The Panel). These providers are contractually obligated to use your information only to perform services on our behalf.
• Aggregated or anonymized data. We may share aggregated or de-identified data that cannot reasonably be used to identify you with sponsors, advertisers, partners, or other third parties for purposes such as audience demographics, industry analysis, and advertising.
• Legal requirements. We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect the rights, property, or safety of Four Legs Media LLC, our users, or the public.
• Business transfers. In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

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4. Data Retention

We retain your personal information for as long as your account is active, as needed to provide the Services, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. If you unsubscribe from our newsletter, we will remove your email address from our active mailing list, though residual copies may remain in backup systems for a limited period. We keep your saved items in The Panel for 90 days after your Pro membership ends, then delete them.

5. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• Access and correction. You may request access to or correction of your personal information by contacting us at the email address below.
• Deletion. You may request deletion of your personal information, subject to certain legal exceptions.
• Unsubscribe. You may unsubscribe from our newsletter at any time by clicking the "unsubscribe" link at the bottom of any email we send.
• Opt out of data sharing. Since we only share anonymized or aggregated data with third parties, individual opt-out of such sharing is generally not applicable. However, you may contact us with any specific concerns.

To exercise any of these rights, please contact us at hello@theunderbite.co.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. As noted above, we do not sell personal information. To submit a request, contact us at the email address listed below.

6. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Children's Privacy

The Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete such information promptly.

8. Third-Party Links

The Services may contain links to third-party websites, services, or content that are not owned or controlled by us. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you access.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the revised policy on our website and updating the "Last Updated" date above. Your continued use of the Services after any changes constitutes your acceptance of the revised Privacy Policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Four Legs Media LLC1906 Crooked Ln.Austin, TX 78741

‍Email: hello@theunderbite.co

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