Submit a Press Release
A direct line for sharing relevant, operator-grade news with the pet industry.
Common Questions
A few things for you to know before you submit. If you still need help please be sure to email support@theunderbite.co
Unfortunately no. We review each submission to make sure it's relevant to our readers and fits within our editorial coverage. If it's not a fit, we won't publish it, but we'll let you know.
We'll review your submission within 48 hours. If it's accepted for web-only, we'll publish it directly. If you've requested paid newsletter distribution, we'll reach out within 24 hours to confirm acceptance and let you know which edition it will appear in.
At least two business days before your desired publish date. We're a small team with steady inbound volume, so the extra time helps us review and publish properly.
Paid releases are published on the site and featured in our newsletter. The specific edition depends on your requested timing — we'll confirm placement when we accept the submission.
Paid releases must be submitted by no later than 5pm CST on Wednesday of desired publishing week in order to make it into the newsletter.
If submitted later it will be pushe to next week's newsletter.
Yes. Reach out to support@theunderbite.co and we'll work something out.
Ways to Share Your News
The right people seeing your announcement at the right time — choose the reach that fits.
Standard
Free
Your release published on The Underbite site, indexed and searchable. Good for news that needs a home on the web. Subject to editorial review.
Premium
$249
Everything in Standard, plus featured placement in our newsletter. Your news goes directly to thousands of pet industry decision-makers and not just buried in a social feed, but in the edition they're already reading.