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Press Release Policy

Four Legs Media LLC
Effective Date: February 12, 2026

This Press Release Submission Policy ("Policy") governs the submission, review, publication, and distribution of press releases through The Underbite, a publication operated by Four Legs Media LLC ("Company," "we," "us," or "our"). By submitting a press release to us, you ("Submitter") agree to the terms of this Policy.

1. Submission Options

The Underbite offers two press release submission tiers:

Free Press Release
  • Distribution: Publication on The Underbite website.
  • Cost: No charge.
  • Availability: Subject to editorial review and acceptance at our sole discretion.
Paid Press Release
  • Distribution: Publication on The Underbite website and inclusion in The Underbite newsletter, which is distributed to our subscriber base of pet industry professionals.
  • Cost: $249.00 (USD), payable in full at the time of submission via Stripe.
  • Availability: Subject to editorial review and acceptance at our sole discretion. Payment does not guarantee publication (see Section 3).

2. Submission Requirements

All press releases submitted to The Underbite must meet the following requirements:

  • Relevance. The press release must be relevant to the pet industry, including but not limited to pet products, pet services, pet health, pet technology, veterinary care, animal welfare, or related sectors.
  • Accuracy. The Submitter represents and warrants that all information contained in the press release is truthful, accurate, and not misleading.
  • Originality. The Submitter represents and warrants that the press release is original, does not infringe upon the intellectual property rights of any third party, and that the Submitter has all necessary rights and permissions to submit the content for publication.
  • Compliance. The press release must comply with all applicable laws and regulations, including but not limited to advertising standards, consumer protection laws, and Federal Trade Commission (FTC) guidelines regarding endorsements and testimonials.
  • Format. Press releases should be submitted in a standard press release format, including a headline, dateline, body text, boilerplate, and contact information. Submissions should not exceed 1,500 words unless otherwise approved.
  • No prohibited content. Press releases must not contain content that is defamatory, obscene, threatening, harassing, discriminatory, or otherwise objectionable; that promotes illegal activity; or that contains malware, spam, or deceptive links.

3. Editorial Review and Right to Reject

The Underbite reserves the right to reject any press release submission, whether free or paid, at our sole editorial discretion and for any reason, including but not limited to:

  • The submission does not meet the requirements outlined in Section 2.
  • The submission is not relevant to our audience of pet industry professionals.
  • The submission promotes a product, service, or company that directly competes with an existing advertising or sponsorship relationship.
  • The submission is of insufficient quality, is poorly written, or does not meet our editorial standards.
  • The submission contains claims that cannot be substantiated or that we believe may be misleading to our audience.
  • Publication of the submission would, in our judgment, be detrimental to the reputation or credibility of The Underbite.

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If a paid press release is rejected prior to publication, a full refund of the $249.00 submission fee will be issued to the original payment method within ten (10) business days.

4. Publication and Disclaimer

As-Is Publication

Accepted press releases are published substantially as submitted by the Submitter. The Underbite does not rewrite, fact-check, verify, or endorse the content of submitted press releases.

Disclaimer

All published press releases will include a visible disclaimer indicating that the content was submitted by a third party and does not represent the views, opinions, or endorsements of The Underbite or Four Legs Media LLC. The standard disclaimer will read substantially as follows:

"This press release was submitted by a third party. The Underbite publishes press releases as a service to the pet industry. The content has not been independently verified, and The Underbite makes no representations or warranties regarding its accuracy, completeness, or reliability. Publication does not constitute an endorsement by The Underbite or Four Legs Media LLC."

We reserve the right to modify the format, placement, or presentation of the disclaimer at any time.

5. No Performance Guarantees

The Underbite does not guarantee any specific results from press release publication, including but not limited to:

  • A specific number of views, impressions, or page visits.
  • A specific number of newsletter opens or click-throughs.
  • Media pickup, backlinks, or syndication by third-party outlets.
  • Any particular business outcome, lead generation, or sales impact.

Distribution through The Underbite newsletter is subject to standard email deliverability factors outside our control, including recipient email provider filtering, subscriber engagement patterns, and inbox placement.

6. Scheduling and Timing

We aim to publish accepted press releases in a timely manner. However, we do not guarantee a specific publication date unless expressly agreed upon in writing. Publication timing is subject to editorial scheduling, newsletter cadence, and volume of submissions.

If you have a time-sensitive announcement, please indicate your preferred publication date at the time of submission, and we will make reasonable efforts to accommodate your request.

7. Post-Publication Edits and Removal

Edits

Submitters may request reasonable edits to a published press release by contacting us at support@theunderbite.co. We will make commercially reasonable efforts to accommodate edit requests in a timely manner, subject to the following:

  • Edit requests must be submitted in writing via email.
  • Edits that materially change the substance, meaning, or claims of the original press release may be treated as a new submission and subject to re-review.
  • We reserve the right to decline edit requests that we determine to be unreasonable or that would require disproportionate effort.
  • Edits to press releases that have already been distributed via newsletter cannot be retroactively applied to emails already delivered.
Removal

Submitters may request removal of a published press release by contacting us at support@theunderbite.co. We will process removal requests within a reasonable timeframe, subject to the following:

  • Removal from the website will be completed within five (5) business days of receiving a written request.
  • Content that has already been distributed via newsletter cannot be recalled or removed from emails already delivered to subscribers.
  • No refund will be issued for paid press releases that are removed at the Submitter's request after publication.
  • We reserve the right to retain internal copies of removed content for legal and recordkeeping purposes.

8. License Grant

By submitting a press release to The Underbite, the Submitter grants Four Legs Media LLC a non-exclusive, worldwide, royalty-free, perpetual license to publish, distribute, reproduce, display, and archive the press release content through the Services, including on our website, in our newsletter, and in any associated digital channels. This license survives removal of the press release from active publication, solely for the purpose of maintaining archives and backups.

The Submitter retains all ownership rights to the original content and is free to distribute the press release through other channels.

9. Indemnification

The Submitter agrees to indemnify, defend, and hold harmless Four Legs Media LLC, its officers, directors, members, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) the content of the submitted press release; (b) any breach of the representations and warranties made in this Policy; (c) any claim that the press release infringes or misappropriates the intellectual property or other rights of any third party; or (d) any violation of applicable law arising from the press release content.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL FOUR LEGS MEDIA LLC BE LIABLE TO THE SUBMITTER OR ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO THE SUBMISSION, PUBLICATION, OR DISTRIBUTION OF A PRESS RELEASE, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, BUSINESS OPPORTUNITIES, OR GOODWILL.

OUR TOTAL LIABILITY RELATED TO ANY PRESS RELEASE SUBMISSION SHALL NOT EXCEED THE AMOUNT PAID BY THE SUBMITTER FOR THAT SPECIFIC SUBMISSION.

11. Governing Law

This Policy shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law provisions. Any legal action or proceeding arising out of or relating to this Policy shall be brought exclusively in the state or federal courts located in Travis County, Texas.

12. Modifications

We reserve the right to modify this Policy at any time, including changes to pricing, submission requirements, distribution channels, and other terms. Changes will be effective upon posting to our website. Submissions made prior to a policy change will be governed by the version of this Policy in effect at the time of submission.

13. Contact Us

For questions about this Policy, to submit a press release, or to request edits or removal, please contact us at:

Four Legs Media LLC‍

‍Email: support@theunderbite.co