Work With Us
We know the pet industry. Who's building, who's buying, and what's actually working. Whether you're looking for visibility, strategic support, or a partner who understands the space, we can help.
Inside the conversation
The Underbite exists because of the conversations happening behind the scenes across the pet industry. Founders, operators, and investors use it to compare notes, spot patterns, and stay ahead. Working with us means joining that context, not interrupting it.
87%
Of readers are involved in purchasing and major business decisions.
More than media
Whether you’re launching a product, entering new markets, or shaping perception, we work with partners who care about alignment, not just reach. Our reporting and interviews put us in regular conversation with people making decisions, which means our work often carries context, access, and connections that don’t show up in public channels.
15K+
active pet industry subscribers and growing.
74%
Are founders, executives, or strategic investors
Built from inside the industry
We speak weekly with founders and operators running the best pet companies — through interviews, reporting, and private conversations. That gives our partners a clearer read on what’s actually happening, not just what’s being announced.
91%
Say The Underbite helps them understand what actually matters
About Us
The Underbite is led by Collin Armstrong & Roy Ben-Tzvi –entrepreneurs who set out to understand the pet industry from the ground up.
In that process, one gap became impossible to ignore, there was no consistent way to see what was actually happening across the space beyond press releases and surface-level announcements.
The Underbite was created to close that gap.
Through reporting, interviews, podcasts, and ongoing conversations with founders, operators, and investors, we stay close to the people shaping the category.
Based in two of the most dog-dense cities in the U.S., we operate where pet culture, capital, and companies intersect.
Our Offerings
A few ways we work with brands — whether you're looking for visibility, strategic support, or a partner who knows the space.
Sponsorship
Reach the founders, operators, and investors shaping the pet industry. Our audience reads because they're trying to stay ahead and your brand gets in front of them while they're paying attention.
Press Releases
Have news? Send it over. If it fits, we'll publish it on the site. If you want it in front of our newsletter audience too, we can make that happen. Web placement is free, newsletter distribution is paid
DFY Newsletter
Want a newsletter but don't have the time or team to build one? We'll handle it — strategy, writing, design, distribution. Your brand, your voice, our execution. Good for companies that want to own their audience without hiring a content team.
Consulting
We advise pet brands on go-to-market, positioning, content strategy, and growth. We've helped with product launches, made intros for strategic partnerships, and worked as a sounding board for teams trying to figure out their next move.
Something else in mind?
If none of the above fits, or you've got an idea we haven't listed we're open to it. Let's talk.
