Interviews
Conversations with founders, executives, and builders behind the most interesting companies in the pet industry.
Alex Chieng | Co-Founder & CEO of Pawsible Ventures
Alex Chieng, co-founder and CEO of Pawsible Ventures, breaks down the thesis behind Pawsible’s inaugural $10M fund, how its global incubator supports early pet-tech founders, and why founder–market fit, longevity, and data-driven pet health are at the center of the next wave of PetTech innovation.


Alex Chieng | Co-Founder & CEO of Pawsible Ventures
Alex Chieng, co-founder and CEO of Pawsible Ventures, breaks down the thesis behind Pawsible’s inaugural $10M fund, how its global incubator supports early pet-tech founders, and why founder–market fit, longevity, and data-driven pet health are at the center of the next wave of PetTech innovation.

Jason Meltzer | Cofounder, Wag!
Jason Meltzer, co-founder and former CEO of Wag!, reflects on building one of the first breakout pet services platforms—raising $400M, scaling nationwide, and learning the hard lessons of trust, logistics, and growth—before turning his attention to a new category: pet-first living with Live Work Pet.

Dr. Linda Black | CEO of Gallant
How Gallant's CEO rebuilt after the founder's death and engineered a 30-million-dose breakthrough that could make them the first company to win FDA approval for off-the-shelf stem cell therapy in veterinary medicine — with $40 million raised and a proprietary manufacturing process that turns discarded tissue into treatments accessible to every clinic.

Jake Chambers | Co-Founder, Pupsentials
How Pupsentials went from a garage experiment to a $9M run rate by going fully in-house, turning down demand, and obsessing over product quality and customer experience.

David Servodidio | Co-Founder, VetVerifi
Vet clinics, groomers, boarding facilities, apartments—all require vaccine records, yet none of them actually talk to each other. VetVerifi is building the infrastructure layer that fixes that broken system—and it’s turning a daily pet-parent headache into a venture-backed category.

Ron Levi | Chief Content Officer & Founder, DOGTV
How DOGTV went from a single experiment with YouTube videos for a lonely cat into a global media company built on science, pet behavior, and a completely new category of television.

Jean-Philippe Doumeng | CEO & Co-Founder, Napo
How Napo rebuilt pet insurance from the ground up—by keeping claims in-house, designing tech around empathy, and rejecting the race-to-the-bottom playbook that defines most of the category.

Dakota Sheets | Founder, DogSauce
How DogSauce went from a bootstrapped idea to landing a Walmart deal, what it takes to win a Golden Ticket at Open Call, and why founder-led retail strategy can outperform paid ads for early-stage pet brands.

William Milliken | Co-Founder, Swoop Scoop
How a frustrating pooper scooper experience turned into a fast-growing recurring-revenue service, why Swoop Scoop can be launched for under $200, and how automation, flat-rate pricing, and Facebook ads helped drive $200K+ in monthly revenue.

Cecelia Carrera | CEO & Founder, BistroCat
Why cat health has been left behind, how chronic dehydration is quietly harming millions of cats, and how BistroCat is building a connected feeding system designed specifically for wet food, feline nutrition, and proactive health monitoring.

Joe Spector | Founder & CEO, Dutch
Joe Spector immigrated to the U.S. as a child refugee from Uzbekistan, went on to build Hims into a multi-billion-dollar public company, and is now applying the telehealth playbook to pets with Dutch. In this combined interview, he unpacks the realities of building at massive scale, spending $10M/month on marketing, navigating regulation, raising hundreds of millions in capital, and why pet telemedicine is still in its earliest innings.

Terri Rockovich | Co-Founder & CEO of Jinx
Terri Rockovich, co-founder and CEO of Jinx, explains how personal frustration with dog food led to one of the fastest-growing pet food brands in retail—scaling to 7,500+ doors, landing Walmart and Target, partnering with Chris Evans, and pacing toward $70M+ in annual revenue by rethinking kibble for modern dogs.

Mark & Erik Johnson | Founders of BarkDine
Mark and Erik Johnson, the father-son founders of BarkDine, share how decades of hands-on pet industry experience evolved into a premium private-label manufacturing business—covering sourcing realities, scaling from 7,000 to 40,000 sq ft, functional natural chews, sustainability tradeoffs, and where private label is headed in pet over the next five years.

Ava Dorsey | Founder of Ava's Pet Palace
Ava Dorsey, founder of Ava’s Pet Palace, shares how a business plan drawn at age six turned into a real pet brand—selling homemade treats, landing in big-box retail, winning Young Entrepreneur of the Year, and balancing school with building a fast-growing pet business alongside her mom.

Dewar Gaines | CEO & CMO of Gaines Family Farmstead
Dewar Gaines, CEO and CMO of Gaines Family Farmstead, breaks down the scrappy marketing plays behind the brand’s growth—from a low-budget 4th of July Meta ad that crushed, to influencer campaigns that unlocked retention insights, live selling as a zero-CAC growth lever, and the email machine powering 15 sends a month.

Sebastian Gabor | Founder and CEO of Digitail
Sebastian Gabor, founder and CEO of Digitail, breaks down how a Romania-born PIMS scaled to 10,000+ veterinary professionals and 3M+ pet parents—raising $37M to build an AI-native operating system that’s redefining clinic workflows, care delivery, and the future of veterinary software.

John T. Hewitt | CEO of Loyalty Brands
John T. Hewitt, founder and CEO of Loyalty Brands, explains how he’s applying decades of franchise-building experience to create an “Everything Pets” ecosystem—spanning grooming, daycare, hiking, and cleanup—while using shared services and systems to help franchisees scale faster across multiple pet brands.

Joe Aeppli | COO & Co-Founder of Sparkle
Joe Aeppli, COO and co-founder of Sparkle, shares how the brand sold 340 franchise licenses in just 18 months by rethinking pet grooming—combining a membership-driven model, salaried groomers, and disciplined systems to build what he calls a new category in Quick Service Pet Care.

Amy Zalneraitis | Co-Founder & Chief Brand Officer of We Feed Raw
Amy Zalneraitis, co-founder and Chief Brand Officer of We Feed Raw, discusses how she translated fashion-world branding and storytelling into a fast-growing raw pet food brand—educating kibble-fed pet parents, expanding into freeze-dried raw, and using trust and transparency as the company’s core growth lever

Michael Hurnaus | Founder & CEO of Tractive
Michael Hurnaus, founder and CEO of Tractive, shares how a personal moment led to building the world’s leading pet GPS platform—scaling past $100M in recurring revenue, tracking 1.5M+ pets globally, bootstrapping for eight years, and expanding from GPS tracking into predictive pet health.
FAQs
These interviews are designed for operators, investors, and builders who want more than surface-level stories. We focus on strategy, execution, and real lessons you can apply.
We interview founders, executives, operators, and investors building or scaling meaningful businesses across the pet industry.
New interviews are published regularly as part of our ongoing coverage, alongside deep dives, trend analysis, and industry reporting.
We go beyond origin stories and surface-level wins to explore how decisions were made, what didn’t work, and what operators learned along the way.
Yes. We welcome thoughtful suggestions, especially founders or operators building something differentiated or category-defining.
Email roy@theunderbite.co
Some interviews are free, while others are reserved for Pro members.
