Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Lucky Dog Mobile Groomers' Data Reveals the Real Cost of a Groom
Lucky Dog Mobile Groomers published eight months of scheduling data showing standard poodles take nearly three times as long to groom as pit bulls. The self-reported numbers offer operators a rare look at how breed-driven labor time, not menu pricing, actually caps a mobile groomer's daily capacity.
Revival Animal Health Faces a Third Recall in Four Months
Revival Animal Health has recalled its Shelter's Choice and Breeder's Edge feline milk replacers nationwide over inconsistent vitamin and mineral levels, the company's third such recall in four months. Nine complaints of gastrointestinal and bone-development issues have been logged, with no confirmed illnesses.
Pumpkin Unbundles Wellness Perks From Its Own Insurance Policy
Pumpkin has replaced its insurance-bundled Preventive Essentials add-on with a standalone Pumpkin Wellness Club membership open to any pet owner, insured or not. The shift turns wellness into its own recurring-revenue line and tests whether rivals follow with their own unbundled plans.
Phibro Beats Fiscal 2026 Estimates, Then Confirms a Plant Closure
Phibro Animal Health closed fiscal 2026 with a broad earnings beat, full-year sales up 17%, and raised guidance for 2027. The same day, it confirmed a Chicago Heights, Illinois plant closure tied to consolidating capacity after its 2024 feed-additive acquisition, a sign the deal has cleared its integration runway.
SuprDog Opens a Waitlist for FetchIQ, Discloses Almost Nothing Else
SuprDog opened a waitlist for FetchIQ, a 'biological intelligence platform' for dogs, on International Dog Day. The release discloses no funding, pricing, ship date, or validation methodology, making it a case study in pet health-tech language outrunning disclosed substance.
VetnCare's Second Deal in Six Weeks Signals a Faster Roll-Up Pace
VetnCare acquired Geary Veterinary Hospital in Walnut Creek, its seventh deal since partnering with Great Point Partners and second in six weeks. The accelerated pace, right after a CEO change, is a signal worth watching for anyone near the veterinary consolidation space.
Portugal Pet Moves Jump 77% as Americans Relocate
Starwood Pet Travel reports Portugal-bound pet relocation requests rose 77% since 2022, with 2025 its busiest year yet for the destination. The surge tracks a broader wave of Americans relocating to Portugal, and Underbite's own math shows pet-relocation demand is still catching up to the pace of that migration, not leading it.