Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Woof Extends HonestChew Into Consumables With Real-Beef-Coated SKU
Woof launched HonestChew Meaty, a real-beef-coated plant-core chew, marking its push from enrichment toys into the consumables category.
The Farmer's Dog Is Launching on Walmart. The DTC Playbook Just Got a New Chapter.
The Farmer's Dog is launching personalized, human-grade meal plans on Walmart.com in April, marking the $1.2 billion DTC brand's first-ever retail distribution channel. The move puts a real competitor in Freshpet's retail territory and signals that the fresh pet food category is ready for mass-market scale.
Scrub Daddy Enters Pet Through Licensing Deal, Signaling Mainstream Brand Migration
Scrub Daddy has signed a licensing deal with Pets + People to launch pet stain and odor cleaning products in 2027. The partnership highlights how mainstream consumer brands are using licensing to enter the $14B pet cleaning market without building from scratch.
FareVet and Perfect Paw Want to Give Vets Patient Data Before the Visit Starts
FareVet and Perfect Paw are integrating continuous canine health monitoring into veterinary workflows. The partnership is small, but the "data-before-visit" model it represents signals where vet tech is heading.
The $1,700 Dog Ownership Gap: Why Regional Cost Data Should Shape Your Pricing Strategy
New MetLife data reveals a $1,700 gap in annual dog ownership costs between the cheapest and most expensive U.S. states. The surprise: services like dog walking, not products, drive the variance. Here's what that means for pet industry pricing strategy.
Royal Canin Launches AI Diagnostic Tool in Mexico, Showcasing Mars' Accelerator-to-Distribution Pipeline
Royal Canin is rolling out GekkoVet's AI-powered clinical decision support tool across Mexico, the partnership's first expansion into Latin America. The Finnish startup came through Mars Petcare's Leap Venture Studio accelerator, making this a case study in how the pet industry's largest company builds its vet tech stack from the inside out.
Pet Media Goes From Punchline to Platform
Pet media has evolved from novelty to legitimate business category, with DogTV posting 125% year-over-year growth, Create Music Group committing $10M to pet music, and Bark TV reaching 75% of US households. For operators, the infrastructure forming around pet content signals a category worth watching.