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Strategy
3 min read

Tractor Supply adds Uber Eats delivery at nearly 2,500 stores

Nearly 2,500 Tractor Supply stores are now orderable through the Uber, Uber Eats and Postmates apps, with pet food and animal care in the assortment. It is the chain's second delivery marketplace after Instacart, and Petco and Pet Supplies Plus already list on delivery apps.

Written by
The Underbite
Published on
November 12, 2026
Tractor Supply adds Uber Eats delivery at nearly 2,500 stores

Nearly 2,500 Tractor Supply stores are now orderable through the Uber, Uber Eats and Postmates apps, with pet food and animal care products listed alongside lawn and garden supplies, tools and outdoor essentials. Customers search for Tractor Supply or browse the Retail section, pick a store, add items and track the order in the app.

Nathan Bernheim, Head of Retail Partnerships at Uber, said, "The need for convenience doesn't stop at the city limits." Tractor Supply and Uber are running a launch offer of $20 off Tractor Supply orders of $60 or more for a limited time, subject to fees and terms.

Uber and Postmates join Instacart on Tractor Supply's delivery list

Tractor Supply operated 2,486 stores in 49 states as of September 26th, 2026, plus 135 Petsense stores in 21 states. The company's brands also include Allivet, an online pet and animal pharmacy, and VIP Petcare, the mobile veterinary care provider it bought in May. Our coverage of the VIP Petcare acquisition has the clinic counts. Tractor Supply says it has been in business for more than 85 years and employs more than 54,000 team members.

The Uber listing is the chain's second delivery marketplace. Tractor Supply put its assortment on Instacart in July, with delivery in as fast as an hour from more than 2,400 stores, as we reported in our Instacart launch coverage. Uber describes itself as a platform for moving people, food and goods that started in 2010 and has completed more than 83 billion trips.

Digital is the channel Tractor Supply keeps pointing to. In its third quarter results, digital sales grew at a double-digit rate while comparable store sales rose 0.4% and companion animal stayed below the company average. CEO Hal Lawton said, "The actions we are taking around value, pet, digital and convenience gained traction in the quarter." Our third quarter coverage has the 74 Petsense closures behind the 135-store count.

Petco and Pet Supplies Plus already list on delivery apps

Pet retail on these apps is not new. Uber announced Petco's Uber Eats launch on March 27th, 2025, covering Petco stores in the contiguous U.S. and an assortment of more than 15,000 pet products. Petco described the move through Steve Janowiak, its VP of Digital, who said, "People are more connected and committed to their pets today than ever before."

Pet Supplies Plus took the Instacart route. Retail TouchPoints reported on October 30th, 2025 that the chain added Instacart delivery at more than 700 stores, with delivery as fast as one hour.

A Tractor Supply order can put pet food in the same delivery as lawn and garden supplies, tools and outdoor essentials, since the chain's listing spans those categories.

Companion animal trends are the number to follow next

For pet brands sold at Tractor Supply, the apps give shoppers another way to buy their products from the chain's stores. For independent pet retailers in towns where Tractor Supply operates, the chain's delivery options now include two marketplaces.

Tractor Supply reaffirmed its fiscal 2026 outlook of comparable store sales from a 1% decline to flat in its third quarter report. The company said companion animal trends have improved steadily since the first quarter.

Two delivery marketplaces now carry the chain's pet aisle.

Source: Tractor Supply and Uber announcement via Business Wire

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