Joyride Dogs expands single ingredient treats for dogs and cats

Joyride Dogs said on October 16th, 2026 that it is expanding its single ingredient treat line for dogs and cats, with freeze-dried meats and organs sourced and made in the U.S. The Los Angeles harness brand already lists 18 treats on its Joyride's Kitchen page. Salmon, chicken breast and beef heart bites are the newest, at $25 for a 3 oz bag.

A harness brand with a million customers is selling treats

Joyride built its name on dog harnesses, sold under the Joyride Harness name, and says it has served more than one million customers. The treat line covers chicken, beef, turkey, pork, lamb and fish, plus "a growing assortment of natural chews," and can be fed whole or crumbled over food as a topper.

"Pet parents shouldn't have to play detective with a bag of treats," said Sam, Joyride's founder. "When you buy from us, we want you to know exactly what is in the bag, where it was sourced, and where it was made."

One ingredient per bag gives Joyride a simple pitch

The dog treat collection holds 10 freeze-dried bags at $25 each. Eight dehydrated chews, such as bully sticks, duck feet and beef trachea, run $20 to $30. The newest bags each list one ingredient, and the product pages say the freeze-dried bites work for cats too.

Brands known for one product keep moving into treats, as The Farmer's Dog did with its Crunchy Biscuits launch in September. A harness brand asks its customers for a second purchase, which is an easier sell than a diet switch.

Website treat sales feed Joyride's rescue giving

Joyride says it recently passed $300K in donations to dog rescues and is aiming for $1M. A portion of all website sales goes to a rescue of the month, according to its Paw It Forward page, so treat orders count toward that.

Treats give Joyride the reorder a harness never could.

Source: Joyride Dogs via PR Newswire