ororo renews as Westminster Kennel Club heated apparel partner
ororo renewed as the Official Heated Apparel Partner of the Westminster Kennel Club Dog Show on October 21st, 2026, through 2028. The term starts with the 151st show, the first Netflix will stream, and ororo says co-branded dog gear joins the line.
ororo renewed its deal as the Official Heated Apparel Partner of the Westminster Kennel Club Dog Show on October 21st, 2026, a two-year term that covers the 151st and 152nd shows. The first of those is also the first Westminster show Netflix will stream.
"The Westminster Kennel Club is delighted to extend its partnership with ororo Heated Apparel through 2028," said Dr. Donald Sturz, the club's president. The brand will be at both shows and will design new limited-edition co-branded heated apparel for fans and competitors.
Netflix hands the sponsorship a bigger stage
The 151st show runs January 30th to February 2nd, 2027. Netflix said on May 13th, 2026 that it will stream the show live from New York, with daytime breed judging at the Javits Center and group judging and Best in Show at Madison Square Garden on February 1st and 2nd.
Netflix said it wants to reach "an even broader global audience" with the show. The brand's first-year announcement in October 2025 pointed fans to FOX Sports schedules for the 150th show. Neither side disclosed what ororo pays.
Founded in Kansas City in 2015, ororo sells rechargeable heated clothing and says it is trusted by more than 3 million customers.
Dog gear is next in line for the Westminster label
So far the Westminster label has gone on clothes for people. On ororo's Westminster partner page, every item titled as a Westminster Kennel Club Edition is a human vest or jacket, while the dog vests sell under their regular names.
- Westminster Kennel Club Edition vests and jackets: $149 to $179
- Koldpwoof Heated Dog Vest: $109
- Snøwoof 3-Zone Heated Dog Puffer Vest: $109
- Koldpwoof 4-Zone Heated Dog Vest with LED lights: $129
That is set to change. The same page tells shoppers to look for new co-branded dog gear joining the collection for the 151st show, and CEO Mark H. said ororo will keep expanding the line "for both humans and dogs for the upcoming shows."
The in-person sale moves to the daytime crowd
For the 150th show, ororo planned its in-person sales inside Madison Square Garden. This time it will run an ororo brand lounge at the Javits Center, where the breed judging and the Westminster Canine Celebration take place.
The Canine Celebration returns on January 30th for a fifth year, including the Masters Agility Championship, which will be taped and streamed later. Before the show, the brand will outfit select ambassadors, influencers and canine athletes in the new co-branded pieces.
The online side stays at ororo.com, where the 151st collection will drop on the partner page.
Source: ororo via PR Newswire
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