Zoom Room returns to franchising with 18.2% same-store sales growth

What does a franchise look like after it stops selling territories to fix itself? One indoor dog training chain says it looks like 18.2% same-store sales growth.

Zoom Room reported on October 5th, 2026 that same-store sales rose 12.0% year over year in Q2 and 18.2% in Q3, after it paused new-unit development in late 2025. For a franchisor about to sell territories again, two quarters of comps are the most useful thing it could have put in a release.

Zoom Room paused growth in 2025 and says it paid off

The Los Angeles franchisor, founded in 2007, runs group training and socialization classes in indoor dog gyms. Founder and CEO Mark Van Wye called 2025 "a year of making smart, sometimes difficult choices," and said the company chose "to pause development and invest in the fundamentals of the business."

The release puts the gains across its "45+ unit system." Franchisees open more than a year grew same-store sales 15.1% across the combined two quarters. The figures are company-reported, and the release does not say how same-store sales are defined or whether the quarters are calendar or fiscal.

COO Don Allen said the growth came "not through deep discounts or promotions, but by getting better at the fundamentals every day." The company credits new leadership, custom operations and marketing software, and new franchisee support processes. Development has resumed, with recent franchise sales in what the company calls new markets in Florida and Virginia.

Operating data beats a signed pipeline

Dog services franchising is full of big signed numbers and thin operating ones. Skiptown has at least 12 announced franchise units and none open, and Sparkle Grooming sold 600 licenses against nine active salons as of late July. Zoom Room is selling with something those pitches lack, open gyms and reported comps.

The 15.1% figure is the one we would weight most. It covers only units open more than a year, which strips out the early ramp a newer gym gets, and it still lands in double digits.

One number is worth tidying up. When Zoom Room named former Petco CEO Ron Coughlin chairman in March, we reported 57 locations, the count its franchise sales page still uses. The October release says 45-plus, and the consumer locations directory lists 44 gyms (both pages retrieved October 6th, 2026). If we had to guess, the sales page carries an older figure. A dated unit count alongside the comps would make them easier to read for a prospective franchisee.

550 gyms by 2030 means about 120 openings a year

The franchise page also carries the target we reported in April, 550 locations by 2030. From the release's base of 45, that is roughly 505 net new units, or about 120 a year from October 2026 through the end of 2030 by our math.

Chairman Coughlin made the investor case in the release. "That recurring engagement, combined with a scalable operating model, creates a compelling business model for franchise investors and operators," he said.

The next signals are openings in Florida and Virginia, and whether the 2027 franchise disclosure document shows the pace picking up. Item 20 of that document tallies openings, closures and transfers by year.

The reset has a scorecard now. The openings come next.

Source: Zoom Room via PR Newswire