The Dog Stop opens $69 Complete Care plan to dogs outside daycare

A $69 monthly plan from The Dog Stop now covers a bath, unlimited nail trims and a 24/7 veterinary telehealth line for dogs whose owners do not use daycare. The franchise brand launched Complete Care as a month-to-month subscription with no contract, and current daycare members pay $49 a month.

The Dog Stop operates daycare, spa-style grooming, overnight boarding, training and a natural pet retail store under one roof. The company, founded in 2009 and franchising since 2013, says it serves dogs and owners in 49 locations across 19 states, with more than 50 locations coming soon.

Complete Care bundles grooming, wellness and telehealth for $69

The plan packs seven benefits: one full bath a month, unlimited nail trims with no appointment, 15% off grooming and retail, a boarding upgrade with a bedtime treat and a wellness note at pickup, free access to an online training platform, a monthly wellness inspection with measurements and a weigh-in, and 24/7 veterinary telehealth with no co-pay. The Dog Stop puts the bundle's value at more than $200 a month, and said pricing and services may vary by location.

The company's Complete Care page prices the pieces separately: a $45 bath, $30 for nail trims, $20 for the boarding upgrade, $30 for the training platform, $35 for the wellness consultation and $40 for telehealth. It sells the plan to existing PlayPass daycare members as an add-on at $49 a month.

"Our promise has always been that every dog who walks through our doors is known, loved and cared for," said Jesse Coslov, CEO and co-founder of The Dog Stop. Dave Sims, vice president of marketing, said "knowing every dog has always meant paying attention to the little things."

A wellness tracker powered by Fi is the next piece

The plan's next piece is the TDS Wellness Tracker, powered by Fi Collar. The Dog Stop said members who join now will be first in line when it launches, and that it carries a one-time $19.99 activation fee covering the device and six months of monitoring, with optional renewal after that. Sims said the tracker "lets us, and our pet parents, notice those things even when a dog is at home on the couch."

Fi's site says its collar tracks live location, activity and sleep, eating and drinking, and behaviors such as scratching, licking and barking. We covered the company when it put its tracker on satellite connectivity.

Dogtopia prices daycare days while Complete Care prices services

Dogtopia's wellness plan page lists daycare subscriptions: $40 a week for one day, $75 for two, $105 for three, $140 for unlimited daycare, and monthly plans from $175 for four days. Nail trims at $12 and baths from $25 to $60 appear in a separate spa section. Zoom Room, the dog training franchise we covered when it returned to franchising with 18.2% same-store sales growth, also sells to dog owners.

The Dog Stop's plan sells a monthly service bundle where Dogtopia's page sells days of attendance. For franchisees, a $69 plan open to owners who do not book daycare gives them a monthly charge from customers outside the daycare membership base. The Dog Stop's franchise page lists a $49,500 franchise fee, a 6% royalty plus a 2% brand development fee, and an initial investment of $259,500 to $675,300. Franchise brands such as Skiptown, which we covered when it added five Texas units, are building out in the same pet services category.

The Dog Stop said the tracker is coming soon and that more than 50 new locations are in the pipeline. Enrollment is open now at participating locations.

Source: The Dog Stop via PR Newswire