Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Pets will shape travel plans for 68% of owners, Subaru survey finds
A Subaru-commissioned Talker Research survey of 2,000 pet-owning drivers, released October 13th, 2026, says 68% expect their pet to affect travel plans this year and 73% would drive instead of fly to bring the pet. New in this release, 10% may host, 10% may shorten a trip and 8% may skip gatherings. In our view, the trip-length and planning numbers are the ones sitters and kennels can use.
Odie Pet Insurance Poaches a Rival's Former CEO to Run Growth
Odie Pet Insurance named Lane Kent, the former CEO of Independence Pet Group, as its first chief growth officer. The hire signals a shift toward embedded distribution across pet insurance, but Odie disclosed no policy count, funding, or revenue alongside it.
Ollie's Own Data Shows Dogs Getting Healthier. It's Also a Retention Pitch.
Ollie's second annual State of Dogs report found dogs improving across weight, coat, and dental health markers, drawing on subscriber Health Check-In data. The bigger story is what the report doesn't disclose: whether that health data actually predicts subscription retention, the number that would matter most now that Agrolimen owns it.
Elanco Raises Guidance for Second Straight Quarter
Elanco posted second-quarter revenue and adjusted profit ahead of Wall Street's estimates and raised its full-year 2026 guidance for the second consecutive quarter, lifting revenue and EPS targets on continued share gains from Credelio Quattro and Zenrelia. Zoetis has since reported a flat Q2 of its own, confirming Elanco's raises reflect real share capture in a slower-growing category.
LIMPID's Kinfora Store Goes Live, But the US Numbers Are Still Missing
LIMPID opened direct-to-consumer sales for Kinfora, the AI platform combining its pet-camera and nutrition businesses, three weeks after launching in South Korea. The release confirms a completed US FDA Food Facility Registration and a veterinary-school research partnership, but discloses no Kinfora-specific subscriber or revenue numbers.
Mighty Paw's Walmart Launch Completes a Three-Brand Pattern in DTC Pet Treats
Mighty Paw placed its yak cheese chews and puffs into every Walmart store nationwide, becoming the third direct-to-consumer pet treat brand The Underbite has tracked crossing into mass retail since May. The release discloses no financial backer, store-door count, or revenue figure to frame the trade.
Verizon's App Is Now a Pet-Tech Storefront
Fi's Mini GPS tracker is now embedded in Verizon's Family app at member-exclusive pricing. It's Fi's fourth disclosed carrier or satellite infrastructure relationship, following existing ties to Verizon's network, AT&T's LTE-M, and T-Mobile's Starlink-based T-Satellite.