Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Pets will shape travel plans for 68% of owners, Subaru survey finds
A Subaru-commissioned Talker Research survey of 2,000 pet-owning drivers, released October 13th, 2026, says 68% expect their pet to affect travel plans this year and 73% would drive instead of fly to bring the pet. New in this release, 10% may host, 10% may shorten a trip and 8% may skip gatherings. In our view, the trip-length and planning numbers are the ones sitters and kennels can use.
An at-home cancer pill for dogs cleared the FDA — and validated AI drug repurposing
The FDA fully approved Anivive's Laverdia, the first at-home pill for canine lymphoma and a rare win for AI drug repurposing.
A robotic puppy with a 23,000-name waitlist raised $7M to start shipping
Tombot raised $7M to ship Jennie, its robotic puppy, to a 23,000-name waitlist, an elder-care play built on the pet bond.
Marley Health bets that pets need biomarkers, not just a smart collar
Marley Health launched a clinical-intelligence platform for pets, betting on validated biomarkers over yet another smart collar.
PetVivo's flat year shows how hard veterinary biotech is to commercialize
PetVivo booked $1.14M in revenue and a wider $10.5M loss in fiscal 2026, a case study in vet biotech's commercialization gap.
JAB folds its pet-insurance empire into one brand, Doubtless
JAB folded 20-plus insurance brands into one global platform, Doubtless, spanning 6M pets and $3B in revenue.
A Pet Chew Brand Is Cutting Prices 20% in a Year Everyone Else Raised Them
BetterBone, a plant-based dog-chew brand made on parent Blue Standard's material, told the trade it will cut prices across its line by nearly 20% while holding or improving distributor margins, crediting expanded production in Austria and Hungary and patent-pending processes. The brand discloses no financials, so the margin and efficiency claims rest on its word. The durable operator question is whether a cost-funded cut reaches shelves and holds.