Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Escalade Buys ASL Solutions, Betting on Pet Hard Goods
Escalade, the public sporting goods company behind Goalrilla and STIGA, has acquired ASL Solutions, a founder-owned manufacturer of insulated dog and cat houses. The deal, terms undisclosed, hands Escalade a rotational molding capability it didn't have before and marks its first move into pet hard goods.
Freshpet Hires Zoetis Exec as CFO — What It Signals
Freshpet named Zoetis executive John O'Connor as CFO, alongside a Unilever supply chain hire. The appointments signal the fresh pet food company is building institutional-grade capabilities as it transitions from high-growth challenger to profitable operator.
Agrolimen Acquires Ollie in $600M+ Fresh Pet Food Deal
Agrolimen has acquired Ollie, the NYC-based fresh dog food subscription service, in a deal reportedly valued at over $600 million. The acquisition extends the Spanish conglomerate's U.S. pet food portfolio and signals that the fresh pet food category is consolidating before it fully matures.
BARK Bets on Celebrity Content as Brand Differentiation Play
BARK is launching Who's A Good Guest?, a celebrity interview series co-produced with Josh Horowitz. The move signals that the subscription box company sees content, not product innovatio, as its next competitive moat.