Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Escalade Buys ASL Solutions, Betting on Pet Hard Goods
Escalade, the public sporting goods company behind Goalrilla and STIGA, has acquired ASL Solutions, a founder-owned manufacturer of insulated dog and cat houses. The deal, terms undisclosed, hands Escalade a rotational molding capability it didn't have before and marks its first move into pet hard goods.
Ollie's Own Data Shows Dogs Getting Healthier. It's Also a Retention Pitch.
Ollie's second annual State of Dogs report found dogs improving across weight, coat, and dental health markers, drawing on subscriber Health Check-In data. The bigger story is what the report doesn't disclose: whether that health data actually predicts subscription retention, the number that would matter most now that Agrolimen owns it.
Elanco Raises Guidance for Second Straight Quarter
Elanco posted second-quarter revenue and adjusted profit ahead of Wall Street's estimates and raised its full-year 2026 guidance for the second consecutive quarter, lifting revenue and EPS targets on continued share gains from Credelio Quattro and Zenrelia. Zoetis has since reported a flat Q2 of its own, confirming Elanco's raises reflect real share capture in a slower-growing category.
LIMPID's Kinfora Store Goes Live, But the US Numbers Are Still Missing
LIMPID opened direct-to-consumer sales for Kinfora, the AI platform combining its pet-camera and nutrition businesses, three weeks after launching in South Korea. The release confirms a completed US FDA Food Facility Registration and a veterinary-school research partnership, but discloses no Kinfora-specific subscriber or revenue numbers.
Mighty Paw's Walmart Launch Completes a Three-Brand Pattern in DTC Pet Treats
Mighty Paw placed its yak cheese chews and puffs into every Walmart store nationwide, becoming the third direct-to-consumer pet treat brand The Underbite has tracked crossing into mass retail since May. The release discloses no financial backer, store-door count, or revenue figure to frame the trade.
Verizon's App Is Now a Pet-Tech Storefront
Fi's Mini GPS tracker is now embedded in Verizon's Family app at member-exclusive pricing. It's Fi's fourth disclosed carrier or satellite infrastructure relationship, following existing ties to Verizon's network, AT&T's LTE-M, and T-Mobile's Starlink-based T-Satellite.
Trupanion Wires Its Claims Engine Straight Into Digitail's Vet Software
Trupanion has embedded its claims and payment tools directly into Digitail's veterinary practice-management platform, letting hospital staff file claims and clear payouts without leaving their software. The integration targets checkout friction as a driver of pet insurance's persistently low penetration, and raises the stakes for how insurers and practice-software vendors compete for embedded distribution.