BARK extends its Crocs partnership to a customizable dog bed

On October 6th, 2026, BARK and Crocs expanded their Pet Crocs partnership into a dog bed, collars, leashes and toys, led by a Crocs Snore Mode bed that bark.co lists at $100 to $110 for subscribers. BARK says the dog clogs it launched two years ago as basically a one-off have been selling out ever since.

The Crocs partnership now reaches past footwear

BARK and Crocs are expanding their partnership beyond Pet Crocs shoes into beds, toys and walking gear, according to the release. The lead product is the Crocs Snore Mode bed, an oversized, customizable dog bed modeled on the Crocs Classic Clog, with slots for swappable plush charms in the style of Crocs' Jibbitz.

The bed is available now as an add-on for new and current BarkBox subscribers (from $27 a month) and Super Chewer subscribers (from $29 a month). Those are starting plan rates. The release gives no bed price, but bark.co lists the $100 Snore Mode bed in Small and a $110 Medium/Large, sold only to subscribers. Crocs.com begins selling the bed in late October.

Collars, leashes and poop bag holders come in four colorways with matching Crocs shoes. The toy lineup includes a plush Crocs-and-socks pairing, shoe-shaped plushes, rubber balls and frisbees. Pet Crocs shoes also gain an Espresso brown colorway, joining five existing colors.

Dave Stangle, BARK's VP of Brand, said: "We launched Crocs For Dogs two years ago as basically a one-off, and it's been selling out ever since." The sellout claim is company-reported, and the release gives no unit or revenue figures to test it.

Two licensed collections in five weeks, both built for subscribers

The Crocs bed follows a dark-humor dog collection with Liquid Death, announced September 2nd, 2026, by about five weeks. Both are sold as add-ons to BarkBox and Super Chewer subscriptions, and the Crocs bed reaches crocs.com in late October.

BARK's recent results give context. Its fiscal 2026 revenue fell 18.5% to $394.8M, and full-year marketing spend was cut by $24.5M, according to our coverage of its fiscal 2026 results. It guided fiscal 2027 revenue to $325M to $340M. In February it also launched a celebrity video series, which we read as another attention play from the same stretch.

If we had to guess, the point of the Crocs bed is retention. A subscriber who adds the bed to a monthly box has one more reason not to cancel. The release does not say how many subscribers have added it.

The crocs.com terms decide how much upside reaches BARK

Crocs.com puts the bed in front of shoppers who do not already subscribe to BARK. Crocs has sold BARK's Pet Crocs shoes on crocs.com and in select stores since October 2024, so the bed joins an existing channel.

The release does not say who fulfills crocs.com orders, how revenue is split between the companies, or whether the listing carries the BARK name. We also do not know whether Crocs charges a licensing fee. BARK's boilerplate says it also sells through Target, Chewy and Amazon, so crocs.com is one more channel outside the box. Those terms decide how much of any sales reach BARK's income statement.

For now, the price is public and the sales are not.

Source: Business Wire release from BARK