Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Escalade Buys ASL Solutions, Betting on Pet Hard Goods
Escalade, the public sporting goods company behind Goalrilla and STIGA, has acquired ASL Solutions, a founder-owned manufacturer of insulated dog and cat houses. The deal, terms undisclosed, hands Escalade a rotational molding capability it didn't have before and marks its first move into pet hard goods.
Senior Pets Are 44% of the Market. They Just Got Their First Conference.
Senior Pet Con, the first event built specifically for senior pets, launches September 12-13 as a two-day virtual conference, one day for pet parents and one day of RACE-approved CE for veterinarians. With senior animals at 44% of the U.S. pet population and sponsors like Virbac, Purina, and Loyal Animal Health backing it, the launch signals that senior care is becoming its own commercial category.
PetVivo's Joint Solution Clears a Key Credibility Hurdle With Peer-Reviewed Publication
PetVivo Holdings announced peer-reviewed publication of Spryng®, its intra-articular injectable for canine osteoarthritis, in the British Veterinary Association's journal. The 55% pain-improvement rate signals credibility in a maturing intra-articular biotech market.
Outward Hound Gets Its Third Private Equity Owner as H.I.G. Takes Control
H.I.G. Capital took majority control of Outward Hound's seven-brand platform, its third PE owner in under a decade and a sign the M&A thaw reached hard goods.
NVA's New Board Seats Read Like an IPO Checklist
NVA seated two public-company directors on July 9, ten weeks after hiring an IPO-veteran CFO, and the governance build-out now reads like a pre-IPO checklist.
Bond Vet and Small Door Merge to Form a VC-Backed Alternative to the PE Vet Roll-Up
Bond Vet and Small Door Veterinary have merged into a single company of more than 55 clinics serving 500,000-plus pets. It's a horizontal, venture-backed combination rather than a sale into a private-equity platform, and Small Door's CEO takes the top seat.
Pet Care's Loyal Customers Hide a Harder Truth: Owners Aren't Paying Themselves
A new benchmarking survey of 457 pet care operators shows a segment with loyal customers and steady growth but chronic under-monetization, low occupancy, thin upsells, and owners who often aren't paying themselves. The "room to scale" story is also a survival story.