Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Escalade Buys ASL Solutions, Betting on Pet Hard Goods
Escalade, the public sporting goods company behind Goalrilla and STIGA, has acquired ASL Solutions, a founder-owned manufacturer of insulated dog and cat houses. The deal, terms undisclosed, hands Escalade a rotational molding capability it didn't have before and marks its first move into pet hard goods.
The Farmer's Dog Is Launching on Walmart. The DTC Playbook Just Got a New Chapter.
The Farmer's Dog is launching personalized, human-grade meal plans on Walmart.com in April, marking the $1.2 billion DTC brand's first-ever retail distribution channel. The move puts a real competitor in Freshpet's retail territory and signals that the fresh pet food category is ready for mass-market scale.
Zoom Room Taps Former Petco CEO Ron Coughlin as Chairman. Pet Services Just Got a New Power Player.
Zoom Room has named former Petco CEO Ron Coughlin as chairman of the board and hired a new CFO from the franchise world. The moves position the 57-location dog training franchise for accelerated national expansion, targeting 550 locations by 2030.
BARK's 1-for-20 Reverse Split Is a Survival Move. The DTC Pet Reckoning Continues.
BARK approved a 1-for-20 reverse stock split effective April 1 to maintain its NYSE listing after shares fell 97% from their 2020 peak. The company disclosed $15.4 million in tariff costs and ended a strategic review without pursuing a sale, raising questions about the DTC pet subscription model at scale.
Serenity Vet Lets Relief Vets Build Their Own Networks, Cutting Marketplace Fees
Serenity Vet expanded its network feature to relief veterinarians, letting them invite clinics they already work with and manage scheduling and invoicing without marketplace fees. The move challenges transactional staffing platforms with a relationship-driven model.
Scrub Daddy Enters Pet Through Licensing Deal, Signaling Mainstream Brand Migration
Scrub Daddy has signed a licensing deal with Pets + People to launch pet stain and odor cleaning products in 2027. The partnership highlights how mainstream consumer brands are using licensing to enter the $14B pet cleaning market without building from scratch.
FareVet and Perfect Paw Want to Give Vets Patient Data Before the Visit Starts
FareVet and Perfect Paw are integrating continuous canine health monitoring into veterinary workflows. The partnership is small, but the "data-before-visit" model it represents signals where vet tech is heading.