Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Escalade Buys ASL Solutions, Betting on Pet Hard Goods
Escalade, the public sporting goods company behind Goalrilla and STIGA, has acquired ASL Solutions, a founder-owned manufacturer of insulated dog and cat houses. The deal, terms undisclosed, hands Escalade a rotational molding capability it didn't have before and marks its first move into pet hard goods.
A Shark Tank Water-Bottle Brand Crosses Into Mass Retail, Trading DTC Margins for Target's Shelf
A roughly $2M Shark Tank DTC brand enters Target nationwide with an entry-priced lineup, a live case study in whether a hydration-accessory brand can hold margin and brand control while making the mass-retail jump.
Clean-label kibble is swapping synthetic antioxidants for botanicals, grape seed included
Pet food is swapping synthetic antioxidants for botanicals like grape seed, a clean-label shift with a toxicity-perception catch.
Corporate pet relocation is up 300%, and it is becoming a standard mobility benefit
Corporate pet-relocation inquiries rose nearly 300% in five years, and by 2025 almost half of employers covered pet shipment.
Heartworm claims are up 201%, and the risk map is moving north
Embrace says heartworm claims rose 201% since 2020, spreading north and year-round, a prevention gap operators can act on.
A profitable treat brand is raising from the crowd, not a VC
Profitable treat brand Farm to Pet is raising up to $1.24M from its own customers on StartEngine at a $24M valuation.
An at-home cancer pill for dogs cleared the FDA — and validated AI drug repurposing
The FDA fully approved Anivive's Laverdia, the first at-home pill for canine lymphoma and a rare win for AI drug repurposing.