Pet Industry News

VetRec is rolling out its AI Scribe platform across more than 50 Vets Central clinics in Australia and New Zealand, after a pilot saved 200+ administrative hours across 1,300 visits. The deal signals AI documentation tools are moving from pilot programs to default infrastructure at multi-site veterinary groups.

IDEXX launched the Catalyst proBNP Test, the first point-of-care assay measuring NT-proBNP in both cats and dogs, rolling out across its 80,000-analyzer installed base starting in October. The launch turns a $4 billion cardiac testing market into a recurring-revenue question for a company that already owns the hardware in most U.S. clinics.

The Farmer's Dog launched Instant Fresh, a shelf-stable dry food it says rehydrates into a fresh meal. The bigger question is whether it's a hedge on subscription fatigue or the company's first real step toward retail distribution, a channel its refrigerated format could never reach.

Tick Solutions Global launched TiCK TEST, a $34.99 at-home diagnostic that reads a removed tick for Lyme bacteria in 10 minutes. The release frames it as a human-health product, but the company's retail footprint runs through Petco and Tractor Supply, raising the question of when pet-specific testing follows.

BIXBI became the first pet food company to certify kibble under Clean Label Project, a nonprofit whose testing methodology industry groups have publicly disputed. The move raises a real question for every other brand: is the certification becoming a cost of doing business regardless of the critique.

National Veterinary Associates named Leslie Storms its first company-wide COO and promoted Dr. Stacy Burdick into a newly created CMO role, both moving up from its Ethos specialty and emergency business. The appointments unify leadership across a general-practice and specialty divide NVA deliberately created in 2023 while both businesses reportedly eyed separate IPOs.