Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Escalade Buys ASL Solutions, Betting on Pet Hard Goods
Escalade, the public sporting goods company behind Goalrilla and STIGA, has acquired ASL Solutions, a founder-owned manufacturer of insulated dog and cat houses. The deal, terms undisclosed, hands Escalade a rotational molding capability it didn't have before and marks its first move into pet hard goods.
A robotic puppy with a 23,000-name waitlist raised $7M to start shipping
Tombot raised $7M to ship Jennie, its robotic puppy, to a 23,000-name waitlist, an elder-care play built on the pet bond.
Marley Health bets that pets need biomarkers, not just a smart collar
Marley Health launched a clinical-intelligence platform for pets, betting on validated biomarkers over yet another smart collar.
PetVivo's flat year shows how hard veterinary biotech is to commercialize
PetVivo booked $1.14M in revenue and a wider $10.5M loss in fiscal 2026, a case study in vet biotech's commercialization gap.
JAB folds its pet-insurance empire into one brand, Doubtless
JAB folded 20-plus insurance brands into one global platform, Doubtless, spanning 6M pets and $3B in revenue.
A Pet Chew Brand Is Cutting Prices 20% in a Year Everyone Else Raised Them
BetterBone, a plant-based dog-chew brand made on parent Blue Standard's material, told the trade it will cut prices across its line by nearly 20% while holding or improving distributor margins, crediting expanded production in Austria and Hungary and patent-pending processes. The brand discloses no financials, so the margin and efficiency claims rest on its word. The durable operator question is whether a cost-funded cut reaches shelves and holds.
A DTC Supplement Brand Just Took Both Big-Box Pet Chains in One Quarter
Wuffes, a five-year-old DTC dog-supplement brand and 2025 Inc. 5000 honoree, put its full line into 1,300+ PetSmart stores this week, roughly two months after going nationwide at Petco and signing distributor Pet Food Experts. The speed of the DTC-to-retail pivot, and the supplement category it targets, is the operator story.