Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Pets will shape travel plans for 68% of owners, Subaru survey finds
A Subaru-commissioned Talker Research survey of 2,000 pet-owning drivers, released October 13th, 2026, says 68% expect their pet to affect travel plans this year and 73% would drive instead of fly to bring the pet. New in this release, 10% may host, 10% may shorten a trip and 8% may skip gatherings. In our view, the trip-length and planning numbers are the ones sitters and kennels can use.
Memorial Tree Gifting Gets a Verification Layer, and a $12 Entry Price
Love, Baxter launched a pet memorial tree service that gives buyers the exact GPS coordinates of the tree planted in their pet's name, verified by Veritree and monitored by satellite for three years. The audit trail, not the $12 price, is the real differentiator in a category that has run on certificates and promises.
PetIQ Adds a Muscle-Health Supplement Brand Days After Shedding Its Vet Clinics
PetIQ has closed its acquisition of MYOS Corp's Fortetropin-based muscle-health supplement portfolio, adding a clinically studied mobility line to its retail health and wellness lineup. The deal comes two days after PetIQ's parent, Bansk Group, sold the company's veterinary clinic business to Tractor Supply, a signal that Bansk is trimming service operations in favor of owned, high-margin consumer brands.
LIMPID's PetPeotalk Acquisition Turns Pet-Camera Data Into a Prescription-Diet Sales Funnel
LIMPID, the Seoul-based veterinary nutrition company behind Dr. Trusty, has acquired AI pet-camera startup PetPeotalk on undisclosed terms, folding a 120,000-user behavioral-monitoring business into its Kinfora platform. The deal signals where standalone pet-monitoring AI ends up: inside a company that already sells the fix a flagged symptom points toward.
Royal Canin Diets Hit Amazon, Vet Channel Feels It
Royal Canin has begun selling its veterinarian-exclusive therapeutic diets through Amazon's stores, adding Prime delivery and subscription reordering in place of a clinic visit. Mars owns Royal Canin and several of the vet hospital networks that dispense it, which softens the disintermediation risk that would otherwise worry a standalone diet maker.
Central Garden & Pet's TRIXIE Deal Buys Its Way Into a Fragmented European Pet Market
Central Garden & Pet is taking majority ownership of TRIXIE Heimtierbedarf, the German manufacturer that calls itself Europe's leading pet supplies and snacks company. The deal, expected to close in the first half of Central's fiscal 2027, gives the $3.1 billion US pet care company a manufacturing and retail foothold in a fragmented European market it has largely watched from the sidelines.
Purina's Cat Portfolio Is Carrying Nestle's Pet Care Growth, Again
Nestle's PetCare division grew 2.7 percent organically in H1 2026, trailing the group average, as premium cat food carried performance while dog lagged and margins slipped 30 basis points. It's a signal the pandemic-era pet food growth engine is normalizing into a tougher, share-driven fight.